Prepared for
Texas Gutter Guys
Website Refresh,
SEO Growth
& CRM Roadmap
A phased digital strategy to modernize your online presence, dominate local search in the Austin metro, and lay the groundwork for full CRM automation.
Prepared for
Brittany Greer, Owner
Texas Gutter Guys
Prepared by
Matthew Wilson
Cen-Tex Marketing
Date
April 2026
The Opportunity
Strong Foundation
Texas Gutter Guys has a strong brand, solid reputation, and clear market opportunity in the Austin metro.
Growth Bottleneck
The current website and digital infrastructure are limiting growth; the design, SEO structure, and conversion flow all need a refresh.
Brand Authenticity
The humor, personality, and authenticity that make Texas Gutter Guys stand out must be preserved throughout the refresh.
Project Goals
Site Architecture
The new site structure is built to support both user experience and search visibility; designed to scale with future service expansion.
Core Pages
- Home
- About
- Meet the Team
- Services
- Service Areas
- Who We Serve
- FAQ
- Blog
- Financing
- Contact / Request Estimate
Service Pages
- Seamless Gutter Installation
- Gutter Guards
- Gutter Repair
- Gutter Cleaning
- Copper Gutters
- Fascia / Related Repair Services
- Permanent Lighting (future-ready page)
Location Pages (16)
- Austin Metro: Austin, Cedar Park, Georgetown, Leander, Round Rock, Pflugerville
- South Austin: Buda, Kyle, San Marcos, New Braunfels
- Hill Country: Dripping Springs, Bee Cave, Lakeway, Lago Vista
- Highland Lakes: Marble Falls, Horseshoe Bay
All 16 cities included at launch; grouped by region. Page templates will be provided so TXGG can add new cities independently; a training session on proper use is included.
Who We Serve
- Residential
- Commercial
- Roofers / Trade Partners / Contractors
Launch audience pages included at launch. Page templates will be provided so TXGG can expand to new audience segments independently; a training session on proper use is included.
Phase 1 Deliverables
Every component of the website refresh is covered; from strategy through launch.
Website Strategy & Planning
- Revised sitemap and content hierarchy
- Priority service area identification
- Content migration and redirect strategy
- SEO growth alignment
WordPress Development
- WordPress setup and configuration
- Custom page template development
- Responsive mobile optimization
- Contact form and review widget integration
- Analytics and tracking setup
SEO Foundation Setup
- Page titles, metadata, and URL structure
- Heading hierarchy optimization
- Service and location keyword targeting
- Internal linking framework
- FAQ structure and schema recommendations
Content Migration
- Existing blog migration and preservation
- Priority service page migration
- Company / about content migration
- URL structure protection and redirects
- Refinement for clarity and conversion
Forms & Conversion Paths
- Primary estimate / request form
- Service-specific forms where appropriate
- Branded confirmation emails
- Internal lead notification emails
- Future-friendly structure for CRM integration
Trust Signals & Reviews
- Review widget implementation
- Testimonial placement throughout the site
- Locally owned / service-area trust positioning
- Crew, workmanship, and guarantee messaging
- Conversion credibility on high-intent pages
Design Direction
CRM, Automation & AI Roadmap
Planned for when Texas Gutter Guys is operationally ready to fully transition away from Jobber; ideally aligned with slower season, lighting rollout timing, and training availability.
Brittany's preference: If Texas Gutter Guys transitions off Jobber, the move should be a complete migration rather than a partial split-system approach.
AI voice answering, chat functionality, FAQ handling, lead qualification, after-hours coverage, and routing logic.
CRM, pipelines, unified inbox, email and SMS automation, scheduling, social planner, review management, and reporting.
Full CRM setup and integration; custom pipeline configuration; core automations; website and lead form integration; AI employee setup and testing; advanced onboarding and ongoing support.
3-Week Launch Plan
The site is already built. We finalize, get your sign-off on the sitemap, and launch. Sitemap approval in Week 1 gates the start of development.
- Proposal approval and deposit
- Collect logins and any remaining assets
- Apply final design tweaks
- Review and approve final sitemap
- Sitemap sign-off gates SEO service start
- Implement approved tweaks site-wide
- Populate and finalize all page content
- Configure forms, tracking, and trust elements
- Internal linking and foundational on-page SEO
- Mobile QA and responsiveness pass
- Full QA pass — forms, links, layouts
- Redirect mapping and launch readiness check
- Analytics and Search Console setup
- Site launch
- Post-launch walkthrough and handoff
Recommended Package
This path allows Texas Gutter Guys to:
Ready to Get Started?
Sign off on the scope and confirm your location page selections.
50% of the website build fee due at signing to begin the project; remaining 50% due on your final approval before go-live.
Review and approve the final sitemap; this gates the start of development.
Provide required content, credentials, and brand materials.
Final tweaks implemented; all pages built and content populated.
Full QA pass; site goes live on WPEngine; walkthrough and handoff.